Cannabis brand profile

UpNorth Humboldt

We're at home in cannabis. Way up north on the rugged coast of California, tucked between the ocean and mountains in the last stronghold of California’s ancient redwoods, cultivators and craftspeople have worked for generations to make Humboldt County what it is today: the source for the finest cannabis products anywhere on the planet. From endless beaches along the Pacific to the tallest forests in the world, Humboldt County is a land of fresh air, big trees, immense wilderness, and the land-loving people who care for it. More than anything, it is this deep love for and connection to the land that we believe has established Humboldt as a global center for high quality cannabis.