Regulation
Newsom Signs California Cannabis Label Crackdown Into Law
New state law targets cartoon and fruit imagery on cannabis packaging, directing the DCC to enforce child-safe labeling rules.
California Governor Gavin Newsom has signed legislation that restricts cartoon and fruit imagery on cannabis packaging, assigning the Department of Cannabis Control to enforce child-safe labeling requirements.
California Governor Gavin Newsom has approved a new law aimed at reducing the appeal of cannabis products to minors by cracking down on packaging that features cartoon characters or fruit imagery. The measure directs the Department of Cannabis Control to enforce child-safe labeling rules across the state's legal market.
The legislation responds to long-standing concerns that certain cannabis packaging designs resemble products marketed to children, such as candy or juice boxes. Under the new law, brands will need to review and potentially redesign packaging to comply with the updated restrictions.
The Department of Cannabis Control will be responsible for implementing and enforcing the labeling standards. Industry stakeholders will be watching for forthcoming guidance on compliance timelines and specific design prohibitions.