Market
Direct Delivery Growth Outpaces Central Stream in BC Cannabis Q1 2026
BC LDB quarterly data shows central delivery wholesale sales holding steady while direct delivery extends its upward trend.
The BC Liquor Distribution Branch's latest quarterly report indicates that wholesale sales through the central delivery stream remained stable in Q1 2026, while the direct delivery channel continued its recent upward swing, according to StratCann.
British Columbia's cannabis wholesale landscape showed a clear divergence in the first quarter of 2026, as the direct delivery stream extended its recent growth while central delivery sales held steady, according to the BC Liquor Distribution Branch's most recent quarterly report.
The data highlights a continuing shift in how cannabis products move through the province's regulated wholesale system, with direct delivery gaining momentum relative to the central stream.
StratCann reported that the BC LDB's quarterly figures point to stable wholesale sales in the central delivery channel, even as direct delivery maintained its upward trajectory.