Cannabis brand profile

Honu

Honu means Hawaiian sea turtle. To the Hawaiian locals, the Honu represent longevity, peace, good luck, humility, and “the spirit within”. Turtles have always been important to the Hawaiian people as they provided spiritual influence, tools, food, and clothing. But the Hawaiians never “took” from the turtles lightly, they always revered the turtles. We have chosen this as the name for our business as it embodies what we hold sacred as a team. We believe it’s important that you are aligned with people and businesses that are humble, looking at the long-term, focused on improving themselves, and most of all respectful.